• An image of digital marketing dashboards
  • An image of a University of Wolverhampton email marketing campaign on a laptop and mobile
  • An image of a grant funding page on Black Country Growth Hub website on a tablet device
University of Wolverhampton 2018-08-01T14:20:13+00:00

Project Description

As the lead web developer for the University’s business outreach team, Paul was tasked with developing a mobile-first web experience for business audiences in the West Midlands, to better locate and apply for regional grants and to source graduate talent in order to help their businesses grow.

During this contract and working collaboratively with SEO specialists and UI designers, Paul constructed new web pages that would be easily viewed and interacted with on smartphones and tablets and integrated their capabilities with the University’s CRM system (Goldmine) and automated email platforms (MyGoldMine) which resulted in a 20% growth in site visits and drastically improved email open and click-through performances of 26% and 10% respectively.